BA (Hons) in Mass Communication – Course, Scope, Fields & more
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Are you intrigued by the word mass communication? Do you want to know what it exactly is and why everyone gets attracted to it? It’s no rocket science! We will tell you all about what a Bachelorss Degree in Mass Communication can provide you and why you should choose this course. The term mass communication has a very simple meaning. Mass means a large number of audience and communication means to exchanges ideas, knowledge, or anything in general. So, Mass Communication is the process of exchange of knowledge between a large number of people. Course Now, “What does a course in this field consist of?” an often asked question. Mass Communication is not mere public speaking, it is a lot more than that. An honors degree in Mass Communication hereon referred to as mass comm, provides an integrated knowledge of the subject and its related fields. Here are some of the topics that are a part of BA (Hons) degree in Mass Comm that we have to offer, laid over the 3 years tenure of the course-
- History of Indian Journalism
- Reporting & Writing
- Environmental Communication
- Basic Computers & IT
- Electronic Media
- News Editing
- Photojournalism
- Public Relations & Corporate Communication
- Media Management
- Media law & Mass Media
- Sports Journalism
- Development Communication
Scope of Mass Communication
The field of mass comm has an immense scope as it is something that can never be outdone. The use of mass media is continuous and endless. Diving into this field can never be a bad option unless you desire to do something else. With the ever-changing technological environment, communication tools have also changed remarkably. Gone are the days when one sweet message could do the deal. Communication has taken a step up after the social media game has been on fire. The following are some sectors where mass comm has a broad scope-- Trade & Commerce – Mass communication’s role in trade and commerce is dynamic. It is one of the many vital tools of management that is used widely in the commerce sector. Especially, in government authorized trading projects, mass communication helps to communicate the details to the general public.
- Human Resource Management- Human resource management is a field of continuity and growth as the human race is expanding day by day. Mass comm tools help in communicating the HR needs of a firm in a cost-effective and time-saving manner.
- Education- This is another steadily developing sector in which mass comm has a prominent place. Mass comm tools are used in abundance to promote education among all. The government uses mass comm on a regular basis to communicate about the developments and the new schemes introduced in the education sector.
- Social Affairs- Mass comm has played a consistent role in communicating social affairs that are important to the general public. Such as, Televisions, Newspapers, and Radios which are constantly used to communicate about social affairs, like natural calamities, changes in the political scenarios, etc. The role of mass communication is never-ending. Not only in these sectors, but mass comm is also a key player in almost every sector of society. Hence, we can say that the scope of mass comm is considerably broad.
- Advertising
- Journalism Another very interesting field of mass comm is journalism. Journalism is the collection and distribution of reports to the masses. Being such an important part of society, journalism offers a variety of things to learn.A student may take up a career in journalism if writing or communicating enthralls him. Writing skills are very important for someone who is interested in journalism as even the newsreaders have to write their own reports. Journalism is divided into print journalism & electronic journalism, both of these fields offer various career options, such as Photojournalist, Content Writer, Proof Reader, Editor, Broadcast Reporter, Researcher, Reporter, Correspondent, etc.
- Public Relations (PR) It is the field of building and maintaining relations between a company and the public. Every major company needs a PR department as it deals with all public related issues of a company, maintains a good reputation of the organization, and prepares for disaster management.In this digital era where anyone can go online and communicate anything to the masses, it is very important to have a good PR team. There is a lot of criticism found online and to be able to deal with it in the best manner is something PR personnel can do. Public Relations also offer a variety of career options to choose from. Some of them are Content Creator, Spokesperson, Media Relations Manager, Social Media Relations Manager, Financial Communications Manager, Crisis Manager, Reputation Manager, etc.
- Film-MakingFilm-making is a field of art and creativity. It cannot be restricted to a number of profiles as every member that contributes to the making of a film is equally important. If you are wondering what it takes to get into this exciting field, then just trust your instinct about it and your creative capabilities. And dive in for an unplanned journey that may take a lot of hard work and patience but in the end, it’s all worth it.