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Social Media Marketing and its Career Options

Social Media Marketing is one of the most popular forms of Marketing in todays era. Lets know more about it and the career options it has to offer.

Beginning with the topic you may want to know what is social media marketing? The answer is very simple.

Social Media Marketing (SMM) is a branch of Digital Marketing that uses social media as its medium.

SMM is used to promote a business online with social media tools, such as Twitter, Facebook, Instagram, etc.

With the increasing use of social media in our daily lives, it is certain that the use of SMM is a good way of boosting your business. Various companies use SMM techniques to promote their products or websites.

social media marketing statistics
Image Source: Responsify

Here are some statistics about Social Media Marketing acquired from Responsify and HubSpot -

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.

71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others.

Mobile advertising revenue is reported according to Facebook to represent approximately 93 percent of advertising revenue for Q1 2019. (Sprout Social, 2016).

Why choose a career in Social Media Marketing?

social media marketing jobs

Social Media holds a prominent place in our environment. With its tools, one seems to enhance their mundane schedule with a little entertainment, interaction, and learning.

It is even used as a marketplace for all kinds of business. Small businesses target social media as it is one of the cheapest options available for marketing, and also it targets a larger audience in lesser time.

As the arena of Social Media Marketing is expanding, a fine number of good profile jobs are available for those interested to make a career in SMM.

social media marketing jobs
  • Social Media Strategist
  • Graphic Designer
  • Social Media Marketing Manager
  • Social Media Marketing Analyst
  • Paid Marketing Specialist
  • Social Media Marketing Copywriter
  • Brand Social Manager
  • Content Marketing Manager
  • Social Media Brand Ambassador

And the list goes!

Social Media Marketing is a vast field and thus the job opportunities are also limitless. Diving into this arena requires creativity and dedication as Social Media has lots to offer.


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