PGDM in Research and Business analytics
As I have talked before about the various elective courses that one can choose in PGDM, PGDM in Research and Business analytics is a topic which has started going on a hype recently. These days almost all the organisations in the various fields are hiring the professionals to research. Research is all about findings. As the present era is more of a customer satisfaction than just production, so research plays a major role. Research helps the organisation find the perfect and accurate knowledge about what a consumer is expecting from a product and why. Lets take an example, Zomato, before zomato everybody either used to go for a dine in, or ask google to search for the following restaurants no. Who later on used to turn you down by saying that they deliver only 5kms far from the location they are in, or something like that. Not just that, have you ever thought how much convenient it has been for people from the time online shopping sites have become available! All of this has come from research, a general idea pops up, a research is done on the same for whether the following can be valid or not and then the same is operated to bring the final result or conclusion. Business analytics on the other hand covers all those areas that are necessary for the fulfilment of the desired project or plan. This course also teaches you the various languages or the technical software’s or things that can be helpful during the analysis like Python, SPSS, etc. So moving on with the same, PGDM in Research and Business analytics revolve around the following topics, these topics are of such type that they make you understand the depth of Research and Business analysis. 1. Communication Here communication does not mean chit chat or gossiping buddies, here communication means that research can only take place on a particular thing if it is communicated welly to the researcher and that the researcher could figure out for whether the product or service will be suitable or not, which can be done through surveys, questionnaires, personal interviews, basically to know the customer satisfaction. Customer satisfaction plays a major role in the part of a research, because the end result will be bought by the customer itself and if it isn’t asper their likings then creating the same is of no use. So communications, findings are important. So in PGDM their would be many crucial subjects regarding the same (like stats, spreadsheet modelling) in a wide depth so that students would be clear enough about the tactics and methods in means of customer satisfaction. 2. Analysis Analysis can be done through many ways. • Marketing. Marketing of an existing product can surely tell about the outcomes of it and of something similar to it. A researcher can study and produce his or her findings through the marketing already present in the era. • Listening. Hearing the ideas of others, sometimes comes up as the best out of waste. While decision making, one should always hear the ideas of not just his or her colleagues but of his or her superiors and subordinates as well. • Sales. Sales surely tell what is going around in the market. Business analysis can be done through sales of an existing product though each and every product is different but one similar to it can surely make things work. • Finance. Through the help of financial documents, invoice, bills, assets, one can tell where the organisation stands and what measures can be made for the up gradation or the development of the same.
- HRM
- Research Methodology
- Business Ethics
- IT
- Operation Management