SCOPE OF PGDM IN MARKETING
Postgraduate diploma management in marketing(PGDM-MARKETING) is a most sought after degree by both students as well as corporates in recent times. This PGDM-marketing investigates the fundamental approaches to understand markets and portfolios of product offering. Identifying target markets, market observation and products development are some of the various attributes of this module accessible through Hybrid learning mode. So, before taking this specialization students have to know the PGDM Marketing Scope and what its career opportunities. You might have a number of career opportunities while pursuing PGDM-marketing. It is obvious because marketing could be a broad conception. There are various avenues for marketing students everywhere in India mostly in some developed states like Hyderabad, Mumbai, Chennai, Bangalore, and Delhi. One can have plenty of job opportunities anywhere after post-graduate diploma management in marketing. Out of all the variety of options offered, PGDM in marketing has come out and emerged as one of the most opted for subjects. Marketing is required at every level. From the lower levels of management in order to keep the organization to the top-level, it is one of the most important aspects of management in order to keep the organization going. Marketing is for an organization what fuel is to a car. The function of marketing is to conceive the products, their prices, how and where they have to be promoted. Such activities need to be carried out to check the feasibility of launching a new product in the market. A marketing person needs to be confident, dynamic and must have known about the job they applied for. There are a host of organizations and companies who is looking for talented marketing people. The benefits of enrolling in a PGDM marketing course are that marketing is an all-pervasive activity for the organization and better marketing and promotion of commodities leads to an increase in sales and revenues. 5 main career options in PGDM Marketing along with pay scale:
- Sales manager: Responsible for a sales manager is to leading and guiding a team of salespeople in the organization. They set salary goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.
- Average pay scale 5 lakhs per annum for the first 2 years (based on the organization).
- And above 7-10 lakhs per annum in the next 3 years based on skill, experience, and organization.
- Average pay scale 6 lakhs per annum for the first 2 years (based on the organization).
- And above 8-10 lakhs in the next 3 years based on skill, experience, and organization.
- Market research analysis: A market research analyst can work in media, retail, entertainment, FMCG etc. One has to analyze the present market and patterns and work as per the ongoing trends. You need to assist within the coming up with and building the marketing strategies. Also, you need to design various surveys and research methodologies to gather information. If you have an analytical mindset and interested in research, then this is suitable for you.
- Average pays scale per year 5-6 lakhs for at the start(based on the organization).
- And above 15-20 lakhs in senior level year posts.
- Average pay scale 4-6 lakhs per annum(based on the organization).
- And above 7-15 lakhs in next 3 years.
- SEO manager
- SEM/PPC expert
- Social media manager
- Content Writer
- Average pay scale 3-7 lakhs per annum(based on the organization)
- And above 6-15 lakhs per annum in the next 3 years.
- Needless to say that it is a very well paid job
- You will never have a mundane experience. New things will keep coming your way. You will get opportunities to meet new people and get to study various products and market trends
- Sales and marketing will continue to be an important function in any organization. Hence, the chance of growth is 100%
- Another key point, working in the marketing field turns you into a more focused and target oriented individual.