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How to Become a Digital Marketer

A comprehensive list of ‘Do it right now’S for digital marketing freshers.

If there ever was a digital age, it has to be the one that we’re living in, right now. The late 20th century saw the inception of the ingenious concept that is, the internet, and then the 21st century picked up where it left off (And hit the ground in more ways than one). 

More than a decade of innovation and ingenuity has brought us all here, to a place where the internet is also inescapable. Constantly proving itself to be an important marketing tool for almost any organization, the internet has firmly cemented its place as one of the key means of communication and persuasion in today’s day and age.

All this makes DIGITAL MARKETING an incredibly essential and endlessly fruitful venture. It is indeed a deep well of innovation and opportunities that can be dipped into, with the right guidance and a concrete plan of action.

What is digital marketing?

Here let me ask you a question, what words come to your mind when I say Marketing? Promotion of a product, sales, brand?….yes right these are the words that pop in our mind and now when we connect them with digital i.e- online medium, it becomes Digital Marketing.

You scrolling Instagram to read a caption, stalk your favourite celebrity, those SMS services that you don’t ever open in your message box to the E-mails you receive, the ads you see before a YouTube video to absolutely everything you see on your mobile screen or desktop is CONTENT!

Digital Marketing is using the online platform i.e- mobile and desktop to advertise, promote, sell services and products to people.

It includes-

  • Social Media
  • Advertising by playing Ads
  • Articles and Blogs
  • E-mails
  • Videos, Text and Audios on websites or any other page
  • E-commerce shops

Strength of Digital Marketing

You see your favourite influencer wearing a particular brand and you go to buy it with an extra 10% discount by using that influencer’s code because they have collaborated, that is digital marketing. That is power. You buying it was the action.

When we see a small Ad in between videos of a food delivery service and feel the urge to order it, that’s marketing!

We all see how movies, series and songs these days are promoted with memes or rather just a quirky way to grab the attention of audiences and that is a smart move of marketing.

Who is a digital marketer?

A Digital Marketer is an individual who helps a  company, an agency or a brand to promote their products and services by helping them build a digital presence. It includes creating content for a brand’s social media, coming up with ideas for more engagement through conducting some campaign, copywriting, communicating through different people to collaborate through E-mails and building a network for the brand, posting blogs and articles on the websites and analysing the traffic of the brand by data analysis and promoting E-commerce shops.

You see all of this falls under Digital Marketing but does that mean you need to do everything? NO!!!

Sometimes when people read about it they find it overwhelming, but you can always pick your area of expertise to offer to the company and slowly build your profile; once you feel you have mastered a particular skill then jump on to the next one.

Steps to become a digital marketer

Here are a few ways how one can start their Digital Marketing journey.

Research:  The most glaringly obvious one of the lot, Research is a ridiculously overlooked marketing tool. Getting to know more about your company/products/services instils a sense of confidence and a better understanding of what you’re expected to market. It helps one track the heart of the organization down, which can then be moulded according to further strategies and put to work to generate incredible results.

Learning more about how SEO works, what one can do to take full advantage of it and other industry practices that are well known to generate masterful results, is a great habit that keeps you up to date with your field and helps you be on top of your game.

Networking: Networking is a solid plan of action for you to climb up the business ladder. Social Anxiety and other similar issues might make you feel averse to it, but once you start to go out and do it for yourself, you’ll discover that it’s an incredibly lucid tool that helps one maintain good relationships in the industry and hence always be in the midst of great opportunities that might pop up on the scene.

Networking events, apart from meeting other industry professionals, are also a great place to learn from the best. The masters of the game that shell out valuable knowledge at these seminars offer very useful insight into industry practices and other personal habits that you can adopt to enhance your skills as a digital marketer.  These tidbits of knowledge are often time just the magic beans to help your beanstalk attain that sudden, magical spurt of growth. Moreover, these events are goldmines of employment opportunities and gateways to other, more successful paradigms in the industry.

Connect with like-minded individuals: Oftentimes, what you need to finally plunge deep into a career is talking to people who share the same interests as you. This helps instil confidence and lets you build a clearer roadmap for yourself, by comparing your trajectory to that of your peers. They might also have valuable insight to share, that you might not have entirely thought of otherwise. Connecting with people your age, with the same career goals as you is a powerful step towards finally entering the industry, and getting to know the ins and outs of the process.

Know your audience: One of the basic rules of “The Art of War”, by Sun Tzu, is to know your opponent. According to this Chinese erudite, if you do not know yourself, nor know your enemy, you all chances and Murphy Laws against you. You can implement this concept in the business world: know yourself, know your business, your strengths and weaknesses. Know your audience: what they want, they are not looking for, what they might need. By knowing this, design your digital marketing strategy.

Find a Digital Marketing Internship: Like with any internship position, many individuals take them for the opportunity to be exposed to a professional environment that pushes their capabilities forward. An internship is often challenging, but when youre surrounded by the right team of professional marketers, you can learn from both the mistakes and successes theyve experienced over the years.

Not only an internship can help you expand your digital marketing portfolio and experience, but it can help you determine what you appreciate in a work environment.

As there are so many facets of digital marketing, you may find that you appreciate solitude when trying to write creative content, or instead that you thrive completing a collaborative content strategy to push a new product or service.

Although you can take the time to learn and experience facets of digital marketing for yourself, an internship will put you face to face with the real-world roadblocks that marketers must overcome and the processes that help them become the renowned marketing team that they are.

Learn Content Marketing: Content is the bread and butter of digital marketing. It’s how you engage and excite prospects, reach new audiences, provide valuable information, and keep your audience informed. The types of content you create and the topics you explore will depend entirely on your audience, but the important thing is that it’s well written or produced, top-quality, authoritative, relevant, and of interest to your audience. Some of the most popular and important types of content include:

  • Web page content
  • Blogs
  • Emails
  • Infographics
  • Whitepapers
  • E-books
  • Videos
  • Podcasts
  • How-to guides

While these steps might not be an exhaustive set, they’re pretty much the essence of what a Digital Marketer needs to be acquainted with, if they wish to make it big in the industry. Digital Marketing is an ever-changing, innovative field that requires digital, agile minds that adapt to the needs of the market with every passing year. The ability to learn and the willingness to grow in the process is what ultimately makes the crux of an excellent marketing executive.  With these steps by your side, you’re ready to go out in the world and start your marketing journey of a thousand miles. Happy Marketing!


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