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TIPS TO LAND YOUR DREAM JOB IN SOCIAL MEDIA

The nature of work has changed a lot in India. Many jobs in traditional sectors are lost to the automobile industry, entirely new careers paths are emerging in the social media sphere. Job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Perhaps it comes as no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide. The job sector has changed massively with time and requirement. So, if you want to know how to find a job in social media? Here we have listed some tips for you to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package.

WE HERE GIVE YOU A STEP-BY-STEP TO LAND A JOB IN SOCIAL MEDIA WITH EASE

  1. Understand what role is right for you

Social media professionals can have many different job profiles, but their work tends to break down into six main types of role:
  1. Social media management
  2. Analytics and strategy
  3. Content creation
  4. Community management
  5. Campaigns and promotion
  6. Social media advertising and paid promotion
While in a smaller company, these roles may all be bundled into one position because of the size of the company, one person may have to do the work for all above-mentioned job profiles. That means when you are applying for a small team, you’ll likely want to present yourself as a social media generalist, with broad skills across all of these areas, whereas for larger social teams you’ll want to highlight your specific expertise in one key role. Don’t worry about what youre best at, It’s never too late to start thinking about which type of role you’re best suited for. So you can focus on your job search, education, and skill-building using the right framework of mind, be patient while choosing the right field.
  1. Establish a presence on social media

Your social media accounts reveal a lot about you—and prospective recruiters are likely to seek information out from your social media handles, looking for clues about your life and qualifications for the job or your fit with the corporate culture based on what you post online. According to a national Harris Poll survey on behalf of CareerBuilder, nearly half of the hiring managers who have used social media to screen candidates have found something that caused them to take someone out of the running for a job. Do you the worst social media offenses? It is the usage of Provocative or inappropriate photos, videos, or information and information about drinking or using drugs. So, should you just lock down your social media profile? No. The CareerBuilder survey also found that one-third of hiring managers who are seen using social media found something on social media that actually caused them to hire a candidate. Thinking about how to get a job in social media?  Take a close look at your social media profiles to make sure they show you at your best. Look for any less-than-ideal posts or photos you may have shared back in your carefree college or high-school days, and ensure your most recent posts showcase your current skills and relevant expertise. Here are some tips to keep in mind while developing your professional and social media presence.
  • Put up a professional bio that showcases your personality, maintaining consistency in your key points but tailoring the length and tone of each social network.
  • Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these image specifications.
  • Post things on your social media handle regularly and with an interesting insight, whether by creating your own content or sharing your thoughts on content created by others.
  • Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.
  • Connect with people in your industry through Twitter chats, LinkedIn Groups, and other social spaces where you can foster relationships that provide mutual value and extend your network. Keep in mind that 70% of people who were hired in 2016 had an existing connection at the company, and referred applicants are 15 times more likely to be hired than those who apply through a job board.
  1. Know your stuff

Social media professionals wear a lot of hats, with responsibilities ranging from writing to revenue tracking, often all wrapped up in one position. They also need to have their finger on the pulse of the industry, knowing about the latest developments in society that can have a big impact on social media strategy. Many social networks have their own training and certification programs to help social media professionals learn the best ways to use each network’s specific tools—and highlight their proficiency to potential employers on their resume. You can learn about Facebook Blueprint, Google AdWords certification, Twitter Flight School, Pinterest Propel in such training and certification programmes. Keep in mind that training is an ongoing process. Many Research Centre’s data shows that more than half of American adults across all job sectors say it will be essential to engage in an ongoing training and skills development throughout their working life in order to remain employable and 35% of working adults say that they need more education or training now to get ahead in the job they already have. This is especially true for social media professionals, who work in a landscape that is constantly changing.
  1. Grab a lot of experience

I am sure it must get frustrating to browse social media for job postings, and only to find that they all require at least some level of experience. So, how do you get the experience the job is seeking out for your first social media job? Whether you’ve just graduated or you’re a marketing generalist who wants to specialize or a veteran marketer who wants more hands-on social experience. Here are some options to help beef up your resume and gain the experience you need to bring value to future employers: Volunteer to create or manage the social media accounts for a charity or community organization you’re involved with or that speaks to your personal values. If you don’t have the time to take on an ongoing commitment, look for opportunities to get involved with social media for an event, which will have a set end date. Look for a social media internship to develop real-world job skills. But, make sure the internship aligns closely with your desired career path so that you gain the most relevant experience. If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence. If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence. Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.
  1. Use social media to find relevant job profiles

All candidates looking for jobs in this field are turning to social media to connect with companies and look for work. In fact, watching for posts about employment opportunities is the most common reason for internet users in Spain to follow brands on social, while the amount of time U.K. internet users spent on LinkedIn jumped 87% between December 2016 and March of 2017. LinkedIn is the obvious choice when it comes to searching out jobs using social media—the network currently has more than 10 million job listings. But beyond its job search functionality, LinkedIn offers important networking opportunities for social media professionals, especially through LinkedIn Groups. Social media profiles also provide an important way to research prospective employers and learn about company culture. Facebook and LinkedIn are the most common channels for researching prospective employers, except among 18- to 29-year-old, who favor Instagram for this purpose. Company hashtags can give you a sneak peek inside a company’s office life and highlight current job opportunities.
  1. Create a resume that will stand out

Here’s a simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you. They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements. In fact, a recent study found that recruiters spend on average only six seconds screening each resume. Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.

Tips to make your resume shine

Address the job requirements

Read the job posting carefully and make sure your resume addresses all of the points required. You may even want to mirror the language from the ad to make it easy to match your experience to the requirements—especially in case the first sort is done by software. Also, be sure to address the requirements stated in the application package itself. For example, while only 26% of recruiters view cover letters as important, you’ll be setting yourself up for failure if you don’t include a cover letter when the job posting requests one.

Quantify your results

Organizations are more focused on proving the ROI of social, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible. For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep it tight and to the point, using active language.

Highlight your knowledge about the company

Tailor your application according to each company, and be sure to include a sentence that shows you know what the company is all about. Then, highlight how you can contribute to the company’s goals or what you can contribute to the specific role or the corporate culture. For example, if you regularly participate in a company’s, be sure to say so and highlight something you’ve learned.

Focus on the details

Be sure to proofread your application. Reading it out loud is a great way to slow yourself down and catch mistakes. It’s also worth asking a friend or colleague you trust to take a look at a fresh set of eyes.


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