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Importance of Studying BBA (Bachelor of Business Administration)

This article was updated on 21/June/2020

Choosing a course after 12th is an important decision as it helps to realize one’s career dreams. While traditional options in medicine, engineering, science, and commerce are common among students, the preference for management programs at the undergraduate level is also becoming popular due to the burgeoning career opportunities for MBA graduates.

Those considering a career in business management and administrative positions, often opt for courses like Bachelors of Business Administration (BBA) and Bachelors of Business Studies (BBS), which have come into major prominence in the last two decades.

Bachelor of Business Administration (BBA) degree offers fundamental education in management and business principles. BBA students can focus on a broad variety of areas such as computer information systems, economics, international business, and marketing.

BBA and BBS are professional degrees that address the core functions of commerce such as finance, strategy, decision, etc. The degree also focuses on administrative skills, team skills, and communication skills.

Some of the core subjects taught in BBA/ BBS courses are organizational behavior, basic management skills, business strategy, market trends and competition, financial accounting, legal regulatory framework, entrepreneurship development, international finance and marketing, capital management, e-commerce, communication, etc.

IMPORTANCE OF STUDYING BBA

Students who want to build a career in business and big corporations, often treat BBA as the initial step towards higher education in management studies. BBA is an all-inclusive

management degree that offers most of the knowledge in business and management.

Outlined below, are some major reasons why it is important to do a BBA degree course for those interested in management and business.

Early learning

BBA courses offer the prospect to obtain professional skills in an early stage of one’s career as an administrative professional. This undergraduate course offers a profound understanding and expansion of vital business skills such as leadership, communication skills, critical thinking, and decision-making.

More time to learn management concepts

BBA course is a three-year course in which students are taught, the fundamental concepts of management and business studies. The course duration is adequate to learn about an extensive array of topics such as accounting principles, business economics, business law, financial management, computer fundamentals, and marketing. These subjects create a well-built backdrop for hopeful MBAs.

Prepares for administrative roles

BBA course is an ideal fit to go with the requirements of a variety of industries for administrative roles. On the conclusion of the program, one can effortlessly get a well-paid entry-level job. Those who follow up with an MBA after BBA, there is no end to his first-rate job opportunities. The program helps students develop an administrative approach from the beginning of the program.

Lesser investment, more return 

Even for those students who do not pursue an MBA program afterward, a BBA degree is sufficient enough to attract good job opportunities. Furthermore, in contrast to the MBA, a BBA course can be done at a smaller cost. There are several reputed BBA colleges in India, which offer quality education at an affordable fee.

Market requirements

Currently, the Indian market is expanding at an accelerated rate. As existing companies expand in size, new start-ups have also arrived on the scene. All these companies require candidates with sound business and operations knowledge. Candidates with BBA / BBS degrees can easily form a part of the core business, operations, or strategy team and can act as the point of contact between the workforce and senior-level management.

Exposure and experience

Due to the nature of the BBA/ BBS degree, the majority of the students end up working directly with the marketing, sales, operation, or strategic team. This paves the way for a fine introduction to market trends, tactical decision-making, and so on. Candidates are made capable to grow market-relevant skills and focus on the most recent trends.

Versatile degree program

BBA is not only about getting a degree for the job as you want. It is more than your dreams. Most of the bachelor’s level degrees focus on theory while a BBA degree also gives practical knowledge with the theory part, which is very beneficial for application and personality development. You are also able to learn various skills through this program that will make you feel like a professional and set you up for success in the right direction relatively.

 Scope of growth

Candidates with BBA/ BBS degrees, who have good market exposure and relevant experience, often witness a fast-paced growth. A hard-working candidate can expect to climb the ladder quickly and become the team lead or manager in four to five years. Such candidates can be further trained for mid-level and senior-level managerial or administrative roles.

Helps in personality development

As we discussed above, a BBA degree program is not only to earn a degree but also helps in personality development. The degree program helps you to become a confident and strong person so that you can handle your team and run the whole company effectively. You are taught how to become a good team leader as well as a good team player. You also develop good public speaking skills as you have to give many presentations during your BBA degree program which helps to sharpen your speaking skills. After completing your degree, you may observe many changes in your personality.

Covers multiple disciples

BBA degree covers a wide range of subjects that will give you a variety of knowledge in a professional manner in personal and organizational growth. The disciples covered in a BBA degree are human resources management, marketing, accounting, strategic management, and organizational behavior.

Remuneration

Remuneration is an important aspect of every job. Candidates with BBA/ BBS degree from good colleges or universities can expect starting salaries of four lakh (Rs 4 LPA) onwards. Other candidates can expect starting salaries of two lakh (Rs 2 LPA) onwards. BBA graduates with four to five years of experience can expect salaries in the range of eight to ten lakhs (Rs 8 to 10 lakhs). However, the salary statistics vary from city to city and different companies.

Future degrees (MBA, MBE, Economics)

Another enormous benefit of pursuing a BBA or BBS degree is the extensive variety of options presented for future degrees and higher education. BBA courses are a great foundation for pursuing a Master of Business Administration (MBA) later on. MBA is an extension of the BBA / BBS course. Many top universities and colleges often offer a five-year integrated MBA and BBA courses. Candidates can also opt to pursue other Master’s programs such as Masters of Business Economics (MBE), Masters in Economics, and so on.

Flexibility

For any business world, nothing is possible without planning. You have to be prepared to accept new challenges as it is one of the most important soft skills that are essential in every BBA graduate. When BBA graduates can make changes in the necessary adjustments while delivering top-quality results for any organization, it means that they can easily meet the challenges that come in the business world continuously.

Business administration degrees cover a lot of interesting subjects

During the BBA degree program, the subjects will center on building students up from scratch, stressing on a theoretical base, and preparing them to get into internships throughout their college years.

The degree offers students a general idea of all the subjects related to Business Administration so that it will be easier for them to pick which one is their favorite, and understand how big companies work.

The core subjects covered in a BBA degree are Accounting, Business Law and Ethics, Economics, Human Resource Management, Marketing, Organizational Behavior, Strategic Management.

Different forms of BBA

BBA has other iterations as well, that focus on different aspects. So, if the student wishes to study Business Administration’s other aspects, the other forms of BBA are:

  • BBM or Bachelor’s in Business Management, which focus mostly on the leadership and management part of running a company;
  • BSBA or Bachelor of Science in Business Administration, that considers and goes more in-depth on the mathematics side of the business, being more analytical, and usually comes with additional coursework.

Stepping stone for MBA

Graduates from different streams in any department can easily join the MBA course for a better career, but if you are a BBA graduate, then the chance of getting opportunities is increasing relatively because BBA is the intermediate level of an MBA degree program. You are mostly taught the same things in the MBA when you choose it after BBA, but if you want to get advanced knowledge in this field then you should go for an MBA.

BBA graduates get access to great jobs and salaries

Getting internships or a job during student years is easier for a BBA student. Companies always search for fresh interns who can model for their business profile, so the earlier they bring them on board, the better for both.

BBA graduates can select from an extensive array of careers, each one paying higher than the market’s average income. Some of the jobs that students can find, with their specific salaries, are:

  • Financial Analyst, with an average salary of 48.100 EUR / year;
  • Human Resource Manager, with an average salary of 54.000 EUR / year;
  • Accountant, with an average salary of 42.000 EUR / year;
  • Operations Manager, with an average salary of 53.800 EUR / year;
  • Financial Controller, with an average salary of 68.700 EUR / year.

Throughout the BBA degree program, students can get complete information about marketing, sales, human resource, finance, etc. The course not only provides theoretical knowledge but also practical knowledge through projects. Students who decide to take up a BBA course should be devoted and dedicated to their goal. The candidate should work hard to become successful.

The value of a BBA degree depends on the university and the college. Hence, choosing the finest university and a reputed college is imperative. A reputed college will have top teaching staff who can precisely guide students. Therefore, before choosing any college or university, it is important to do research. Students must make sure that the college they are choosing has an on-campus placement cell that will help them get jobs easily and quickly.

As we all know, in today’s world, there is a lot of competition in the employment market with the best positions being given to those who are well qualified. As a result, pursuing the right degree is very important. BBA is one such degree that offers complete knowledge about business and principles of management. It is a degree that is very highly valued especially among those students who are looking for a leadership position. It also provides students with services to pick higher courses of their concern in specific areas like international business, finance, real estate, computer information system, marketing, accounting, etc. A BBA degree has even more value when pursued by a reputed college.

In today’s competitive employment market, it becomes vital to be well qualified in the area of one’s interest. Hence, BBA is one such degree that serves as a ticket to a career in management. All that a student needs to do is to choose the right BBA College in terms of placement, fees, location, curriculum, and infrastructure. With several BBA colleges arising in different parts of the country, it becomes crucial to make this decision wisely, as the value of any degree is mainly judged by the reputation of the college.

A BBA course helps students gain knowledge of the spirited business world in which the public as well as private sectors function. Thus, learning the course opens up several options in the public and private sectors.

Considering all these aspects and doing a bit of soul-searching beforehand, students might find that a Bachelor’s in Business Administration or BBA is the perfect fit for them and their future.

Hence, studying BBA is like making lesser investments and enjoying more returns in the future in the form of an attractive salary.


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