| Objective |
To prepare dynamic managers
equipped with understanding of the cross-cultural dimensions
of business and skills for handling business not only
in the country but also across the borders. |
|
| Status |
Approved by AICTE, Ministry
of HRD, Govt. of India. |
|
| Duration |
Two Years (Four Semesters) |
|
| Eligibility |
Bachelor's Degree in any
discipline, with minimum 50% aggregate marks(or 45%
in case of SC/ST/OBC Category) from a recognized Indian
University or equivalent. Candidates appearing in final
examination may also apply. |
|
Basis
of Admission |
All India Written Test (CAT/MAT/XAT/CMAT)
followed by Group Discussion and Interview of selected
candidates. Few seats are reserved for Sponsored Category
candidates. Such candidates are exempt from Written
Test. |
|
|
FIRST SEMESTER |
|
SECOND SEMESTER |
|
• Management
Principles and Practices
• Business Environment
• Managerial Economics
• Marketing Management
• Business Research Methods
• Business Statistics
• Accounting For Managers
• Communication – I
• Open Choice – SPSS/Foreign Language
|
|
• Organizational Behaviour
• Human Resource Management
• Financial Management
• Fundamental of Management
• Operations Research
• Retail Operations Management
• Managing Innovations
• Communication – II
• Field Survey Report & Viva Voce
• Open Choice – MIS/Foreign Language 2
|
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THIRD SEMESTER |
|
FOURTH SEMESTER |
|
• Strategic
Management
• Retail Floor and Display Management
• Retail Buying and Merchendising
• Elective – I
• Elective – II
• Elective – III
• Summer Training Project & Presentation
• Personality Development Programme (PDP)
|
|
• Mall Managements
• Elective – IV
• Elective – V
• Dissertation on Entrepreneurial Incubation
• Comprehensive Viva-Voce
|
|
SPECIALISATION
PAPERS IN FINAL YEAR
The Institute offers specialisation in the areas of
Marketing, Human Resource Management, and Finance in
the final year. Students have to select one specialisation
area, each of which contains five papers (Three in the
Third Semester and Two in the Fourth Semester) as follows:
|
|
[Group -
A] Marketing
1. Marketing Research and Consumer Behaviour
2. Integrated Marketing Communication
3. Selling Dynamics
4. Industrial & Services Marketing
5. Global Marketing Management
|
[Group - B] Finance
1. Risk Management and Derivatives
2. Security Analysis and Portfolio Management
3. International Financial Management
4. Management of financial Services
5. Banking and Investment Management
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