School of management Sciences Varanasi

PGDM (Retail Management )Course Profile

Objective	:	To prepare dynamic managers equipped with understanding of the cross-cultural dimensions of business and skills for handling business not only in the country but also across the borders.
Status	:	Approved by AICTE, Ministry of HRD, Govt. of India.
Duration	:	Two Years (Four Semesters)
Eligibility	:	Bachelor's Degree in any discipline from a recognized Indian University or equivalent. Candidates appearing in final examination may also apply.
Basis of Admission	:	All India Written Test (CAT) followed by Group Discussion and Interview of selected candidates. Few seats are reserved for Sponsored Category candidates. Such candidates are exempt from Written Test.


FIRST SEMESTER	SECOND SEMESTER
Management Principles and Practices Business Environment Managerial Economics Research Methodology and Statistical Methods Managerial Accounting Fundamentals of Retail Management Business Information Management Industry Profiling and Global Competitive Survey	Organisational Behaviour Human Resource Management Marketing Management Retail Operations Management Financial Management Quantitative Techniques for Business Decisions Corporate Communication Field Survey Project & Viva-Voce
THIRD SEMESTER	FOURTH SEMESTER
Corporate Planning & Strategic Management Consumer Behaviour Integrated Marketing Communication Retail Buying and Merchandising Retail Display and Floor Management Supply Chain Management and Logistics Cases on Retailing Summer Training Project & Presentation	Customer Relationship Management Business Ethics and Corporate Governance Brand Building and Product Management Mall Management International Retailing Dissertation Comprehensive Viva - Voce