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MASS COMMUNICATION AS A CAREER IN INDIA

Mass communication, as the word suggests is an easy term meaning, use of media to communicate with a large population at a time. Media can consist of anything, your daily conversation, your writing abilities, audio and video, Television and movies, yes any medium that gives a large message to the community through media is mass communication. The history of mass communication started through the art and manuscripts in the pre-historic times. But as everything has evolved and is changing at a rapid pace, with the advancement in technology and the evolving generation the media and the mediums of communication has changed rapidly from letters to radio in the early 90s to emails and telephones in 20s and now messaging and video calls in 21st century, media worldwide has seen a rapid growth .This field lets you use your skills and creative ideas. It is a good field for students who want to show their creativity and want to influence people. CAREER OPPORTUNITIES IN INDIA JOBS IN ADVERTISING If you have always been intrigued by various advertising agencies, then this is a good option for you. Advertising as a job that requires one person to persuade the masses to use or purchase products. Companies advertise these products through radio, tv, newspapers or magazines, hence a person has a lot of opportunities to explore in this field and it can be a good career option for people who are interested in it and have a creative mind. ACCOUNT PLANNER People working on this post have to manage multiple clients at one time. They are also responsible to develop AD strategy and giving creative ideas and helping the company to make their customers happy and satisfied. CLIENT SERVICE MANAGER/ ACCOUNT MANAGER People working on this post are required to you their creative mind and to maintain a good relationship between the client and the company. They have to ensure that they are aligned with the promotional strategy and overall business goals of their client. ACCOUNT EXECUTIVE People under this post need to have a good coordination between client projects and should take an active role in planning and advise the project. They should be good with planning strategies, problem-solving and should always maintain a good relationship with clients. COPYWRITER People working on this post are required to create concepts and ideas for AD content. They are required to adapt to changes according to their client in format, copy, and media. ACCOUNT DIRECTOR People working on this post are responsible for managing a good relationship between the client and the firm. They should keep the client satisfied. CREATIVE DIRECTOR People working on this post are responsible for creating creative content for clients. The person employed for this post should have relevant skills and should be creative in their work. ILLUSTRATOR People working on this post are required to create various illustrations for clients. They also need to design, prepare interpretive drawings and select layout materials for clients. ART DIRECTOR People working on this post are required to create visuals for general advertising campaigns. They also need to ensure that the reproduction of the AD copy is done by the art and production staff. MEDIA DIRECTOR People working on this post are required to manage media planning, budgets, costs, resource allocation and strategic leadership. They also act as a consultant for top corporate companies. MARKET RESEARCH EXECUTIVE People working under this post are responsible for conducting surveys of consumer behavior to teach the creative and production team on how they can convey their messages to the masses in the best and appropriate way. MEDIA BUYING DIRECTOR People working on this post are responsible for overseeing the management of media planning, which includes budgets, costs, resource allocation and strategic leadership. They can also act as a consultant for top corporate companies. MEDIA PLANNER People working on this post are responsible for developing, executing and managing media plans that are best suited to meet the Client’s requirements and objectives. They also supervise train and delegate responsibilities to media planning executives. JOBS IN PUBLIC RELATIONS (PR) A person working under the Public Relations (PR) needs to manage the reputation of a firm, person or product on a regular basis. They are required to be in a constant touch with their clients, ensuring that their needs are being met. They are also seen influencing behaviors and opinions of people. Hence, to be successful in the PR industry one needs to have an analytical mind, patience, and diplomacy, language fluency, ability to multi-task, a flair for crisis management and vision. They should also have a technical knowledge of this profession that they want to pursue. ACCOUNT MANAGER People working on this post are responsible for developing PR strategy and managing one r more clients at one time. They also need to bring a strong consumer focus to all decisions of their company. PR OFFICER People working on this post are expected to use different forms of media to build a communication with the masses, they shall also maintain and manage the reputation of their clients. They also work in such a way that the information reaches the target audience, so that the goodwill, as well as understanding between an organization and its public, is established and maintained. ACCOUNT PLANNER People working under his post are responsible for managing one or more clients at one time. They also have to develop PR strategies for the betterment of the firm. PR MANAGER People working on this post are responsible for maintaining a good relationship with clients and communicating with the audience. They also need to write interesting and effective press releases, draft speeches, arrange interviews, prepare media kits and develop as well as maintain company internet or intranet web pages. They are also responsible for developing and maintaining the companys corporate image and identity (which includes the use of logos and signage). Therefore they are seen as an integral part of the company. PR EXECUTIVES People working on this post need to manage information that is communicated between organizations or individuals and the general public. They also promote their clients before the intended audiences through news items, press releases and product placements. They are responsible for making an image of their client in front of the audience. CELEBRITY MANAGER People working on this post are responsible for managing a portfolio of an artist or celebrity. This job is a high demand as nowadays, Celebrity Management has become more like brand management because of the person-in-charge looks at the celebrity’s life as a whole, right from their movies/ TV serial to their endorsements, magazine covers, public appearances and media exposure. OTHER PROMINENT JOBS AFTER MASS COMMUNICATION DESK WRITERS People working on this post are responsible for covering day to day happenings and to create content on the same. REPORTER People a working on this post are responsible to create stories of different genres. The common ones are related to sports, law, education, government, lifestyle etc. they may be asked to cover a local news or national news depending on their experience and qualification. VIDEO EDITOR People working on this post are responsible for presenting the latest information in a visual manner to the audience. GRAPHICS EDITOR People working on this post are responsible for creating Graphic designs/artists design graphics for magazines, labels, print media and television journalism. RADIO JOCKEY People working on this post are responsible to host a talk show on the radio. In this the RJ selects a topic for discussion, music to be played and at the same time may even interact with the listeners over phone, SMS or email. TV PRODUCER People working on this post are responsible for conceptualizing the show progress as well as completion of the entire shoot of the show. Their top priority is to closely work with the show directors, production staff, and talent. CARTOONIST People working on this post make a comical or satirical sketch on different genres such as politics, cultural events etc. Mostly newspapers/magazines hire an in-house cartoonist for their publications. But cartoonists can even take up freelance projects. SALARY This field gives a person a lot of opportunities and career paths you should have relevant skills and talent and should choose your career path according to that. Salary in this field depends on company to a company that a person is working in, the qualifications of the person and also the experience in a particular job. As a growing national demand for this field is high, creative people look for jobs that give them recognition and where they can showcase their talents. Some More Articles Around this Topic:

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