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MBA in Marketing Management

Masters in Business Administration (MBA) in Marketing Management is a postgraduate degree program that teaches marketing and management. It includes various topics such as marketing, organisational behaviour, human resource management, business communication, personality development, strategic brand management, supply chain management, rural marketing, and so on.

MBA in Marketing has consistently been one of the top options of MBA specializations for students and it opens numerous territories and occupation roads for them. Candidates can investigate the fields of advertisements, promotions, media, sales and so on. With the development and effort of the web, a significant piece of the general focal point of organizations has been moved to computerized and web-based advertising in the previous few years. This has added another viewpoint to the wide universe of promoting. While there are a few explicit regions of showcasing, an MBA having some expertise in promoting doesnt confine the degree holder and breakpoint him/her to seeking after advertising professions alone. 

The range of abilities gained in the residency of the course can be put towards many other career alternatives, going from counselling to pioneering the executives. MBA in Marketing has a length of two years which is generally finished in six semesters in universities. MBA in promoting is the ideal course for up-and-comers who try for a work that takes on a broadened part in a consistently evolving scene.

Eligibility

The eligibility criteria for the MBA in Marketing Management is as follows -

  • Applicants trying to look for admission in MBA Marketing Management must finish graduation in any stream with at least 50% of the aggregate score.
  • Some reputed organizations demand an undergraduate degree of a minimum four-year duration or masters degree in any stream.
  • They should likewise show up in applicable administration placement tests like CAT(Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE(Graduate Record Examinations), CMAT (Combined Management Admission Test) or comparative assessments. 
  • Executive MBA (EMBA) which is fundamentally for experts would require a work experience which may run between 3 to 5 years relying on the colleges or universities you like to join.

Course duration

The total duration of this program is two years. It is divided into six semesters and each semester is of six months.

Why an MBA in Marketing Management?

  • The competitors with MBA Marketing Management land positions in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and so forth 
  • These up-and-comers are extended employment opportunity jobs like Sales Manager, Public Relations Director, Market Analyst, Brand Manager, and so forth 
  • One can discover massive position openings with elite organizations like Google, Microsoft, Deloitte, and so on 
  • One can likewise profit open doors in the Fast Moving Consumer Goods area with astounding compensation, impetuses and advantages. 
  • One can likewise utilize instruments like statistical surveying, valuing, publicizing and deals advancement to guarantee the everyday achievement of the association one would work in. 
  • The feature of the course is that it has various introductions, tasks and temporary jobs to be done which gives viable experience separated from hypothetical information that will truly help in the working environment. 
  • In general, an MBA in Marketing is one course which gives all the required abilities to sparkle in ones work environment.

Who is this course for?

This course is highly suggested for students who are fond of Marketing. Also, this is a great program for students who want to pursue P.H.D in marketing.

Admission

  • Applicants who have applied for confirmation in the MBA in Marketing system will be chosen based on their scores in the four-year certification. 
  • They probably showed up for CAT, MAT, XAT or some other administration placement test.
  • Chosen applicants will be called for group discussion and personal interview.
  • A portion of the schools additionally offers an immediate confirmation based on scores in the passing assessment. 
  • Applicants may check the authority site of the institution to know the point by point qualification standards and admission criteria.

Selection 

Candidates will be selected based on their merit list or entrance exam scores. The shortlisted candidates will have to go through group discussion and personal interview in order to get selected for the MBA in Marketing Management.

Syllabus

  • Financial Management
  • Indian Ethos and Values or Environmental Science
  • Major Research Project or Case-Based Industrial Analysis Project
  • Strategic Product Management
  • Fundamentals of Management
  • Marketing Strategies
  • Fashion Designing Research
  • Strategic Brand Management
  • Information Technology for Managers
  • Emerging Marketing Concepts
  • Consumer Behaviour
  • Human Resource Management
  • Business Marketing
  • Customer Relationship Management
  • Personality Development
  • International Marketing
  • Accounting for Fashion Designing Managers
  • Comprehensive Viva Voce
  • Rural Marketing
  • Direct and Event Marketing
  • Marketing Laws
  • Sales and Distribution Management
  • Contemporary Marketing Management
  • Principles of Fashion Designing Management
  • Retail Buying Techniques
  • Marketing Decisions
  • Quantitative Techniques
  • Principles of Public Relations
  • Electives 
  • Marketing for Non-Profit Organisations
  • E-Business Fundamentals
  • Organisational Behaviour
  • Service Marketing
  • Summer Internship Project
  • Digital Marketing
  • Business Communication
  • Advance IT Tools or Information Systems and Applications
  • Advertising and Sales Promotion
  • Statistic Methods for Business Decisions
  • Marketing Audit
  • Entrepreneurship or Managerial Economics
  • Corporate Communication
  • Supply Chain Management
  • Retail Fashion Designing

Job opportunities

The program of MBA in Marketing opens a few roads for applicants regarding occupations and profession possibilities. Numerous rewarding position jobs anticipate these degree holders of MBA in showcasing. Applicants can secure positions in the fields of the travel industry, retailing, neighbourliness, media, promoting, instructive area, heating area, consultancy, IT, research, and so forth.

Candidates can apply for many job positions like -

  • Advertising Manager
  • Media Planner
  • Marketing Manager
  • Asset Manager
  • Product Manager
  • Public Relations Director
  • Marketing Executive
  • Corporate Sales
  • Marketing Communications Manager
  • Brand Manager
  • Sales Manager
  • Market Research Analyst
  • Head of Digital Marketing

Salary

The average salary for the graduates of MBA in Marketing Management is 7 to 20 lakhs per annum depending on the skills and experience.

Best institutions for studying MBA in Marketing Management

  1. Institute of Management Technology (IMT), Ghaziabad
  2. Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
  3. S P Jain Institute of Management and Research (SPJIMR), Mumbai
  4. Xavier Institute of Social Service, Ranchi
  5. NIILM Centre for Management Studies, Delhi
  6. Balaji Institute Of Modern Management, Pune
  7. N. L. Dalmia Institute Of Management Studies & Research, Mumbai
  8. MIT School Of Business (MIT-SOB), Pune
  9. School Of Management, KIIT University
  10. KJ Somaiya Institute Of Management Studies & Research, Mumbai

MBA in Marketing Management program is a perfect program which provides all the relevant skills to do well and add value to your organization. 


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